Yes it really is true! You can boost your sales by three hundred percent and more just by making your website more attractive.
Think about it for a second.
Imagine you are looking to buy a particular item off the internet. You'd most likely use a search engine such as Google to find that item...right?
Okay so let's say you google your search query and you get a return of 10 listings on page 1 of Google. You're probably going to click on the first listing to see what the site is all about.
Luckily, that very first listing on Google has precisely what you are looking for which should make you pleased. But it doesn't!
Why?
Because something about the site makes you feel uneasy.
Then it hits you. It's the way the site looks...shabby!
In truth though it isn't actually the design of the site that makes you feel uncomfortable, it's what it reflects...Plain Sloppiness!
A Sloppy Site Provokes Doubt! |
If They Don't Care About Their Appearance They Sure As Heck Don't Care About You!
How are you expected to trust a merchant who cares little about the appearance of their own website to be any more concerned about the quality of service they're providing you!
Such Sites Scream One Word...AMATEUR!
And people tend to associate such amateurish looking sites with another word...SCAM!
Anyway back to your search...
What's your likely next move?
Click your back button as fast as you can and return to Google to check out the rest of the listings.
The next site is much better. It has a much more professional appearance but something's still out of place. Something feels wrong about the design of this site.
Then it hits you...
You are confronted with a never-ending block of text that goes on...and on...and on forever!
Getting through that looks like it would be quite a challenge...matter of fact that solid chunk of text recalls painful high school memories of reading super-boring, over-sized textbooks!
Surely there has to be something better?
Isn't the whole point about the internet supposed to be about making things easier...not more difficult? Anyway best skip that site too and check out the remaining listings.
1st Impressions Really Do Count! |
You continue like this until you've checked out all ten listings and eventually eliminated all but two of the websites.
Fortunately both those websites are selling exactly the same product which luckily happens to be precisely what you are looking for.
Oddly enough though, you opt for the site that is selling the item for $5.00 more.
How come?
Because it has a well-designed, professional appearance. It makes you feel confident that this is no fly-by-night merchant.
Your gut instinct says this website is okay...that the merchant is trustworthy!
You see for most people...
A Well Designed Site Reflects Professionalism And Inspires Trust!
It's as simple as that.
People are going to buy from the merchant or website they feel most comfortable with because they trust them!
Furthermore, the only tool of measure we have at our disposal for shopping online is a visual assessment.
And that is precisely what most of us use to assess a product's quality prior to purchasing it.
You see we humans are guided by our senses. If we cannot touch or smell an object(as is the case online), so long as we can see it we are going to use that as our tool of evaluation.
Consider this...
When you go to eBay I bet you don't even glance at the offered listings that have no accompanying image. What's more I bet you click first on those listings that have the best looking graphics!
This is what most of us do without ever realizing that we're doing it! It's an automatic behavior.
But there's a reason why this happens...
And it is the same reason why we are attracted to good-looking people.
People Are Instinctively Attracted To Beauty! |
People Are Pre-Programmed From Birth To Fixate On Attractiveness!
This little known fact has been confirmed by studies that reveal that babies fixate on attractive faces far more often and longer than the not so attractive, whether or not the person is a stranger.
This genetically hardwired tendency in us to naturally gravitate towards beauty is not restricted to living things. It also encompasses non-living things.
There's a name for this phenomenon. It is called the Halo Effect.
What Is The Halo Effect?
The halo effect describes our natural tendency to be much more trusting, tolerant and compliant towards good-looking individuals in contrast to the not-so-attractive...or in other words, to be positively biased towards good-looking people.
The ramifications of the halo effect are truly far reaching.
For example it is now known that people automatically ascribe positive traits such as honesty, kindness, intelligence and talent to better-looking individuals irrespective of whether such traits actually exist!
Once you understand this principle of the halo effect it should make perfect sense to you why visitors to your site are far more likely to make a purchase if your website is well designed and visually appealing.
Because remember...
People Equate Attractive Sites With Such Positive Traits As:
1. Honesty.
2. Reliability.
3. Professionalism...
...the type of traits that you need to become one of the super-successful internet marketers!
BOTTOM LINE
If Your Site Isn't Visually Appealing Then You're Losing A Lot Of Money!
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