In the dying breath of the year 2008 a yet another calamity befell already beleaguered world of the young millennium! Capitalism as we knew it teetered on the brink of total collapse, or so we were told (just as we were told that Iraq had weapons of mass destruction).

The catch phrases of that period of financial turbulence were Bailout and Too Big To Fail!

Too Big To Fail referred to those financial institutions that it was deemed simply could not be allowed to fail for if they did then that would most certainly be the death knell of that spritely young fella called Capitalism!

So despite the vehement protestations of a rightful irked Mainstreet (the public, we the everyday schmucks) and with the backslapping gung-ho of the Republicans Congress’ veto against the Bailout was overturned and the Too Big To Fail fellas were given their cash infusion!

The really interesting aspect about The Bailout of those Too Big To Fail Banks was that they were the very same institutions that brought the system to its knees!

They betted and gambled silly-nilly on something that scant few among them properly understood (mortgage derivatives) but which anybody with an iota of common sense could see was doomed to fail (well I guess that explained why several banks hedged their bets heavily on the market tanking out!)

Well the big banks got their bailout (whilst the smaller fry were tossed to the wolves) and the rest as they say…IS HISTORY!

As we all know now as soon as the banks got their chubby little fists on that bailout cash they went on a PARTEEEEEE! Lavish junkets were hosted; the contrails of private big-bank jets streaked the skies as if KEEP IT GREEN AND MEAN IT was just a phrase for losers trying to feel better about themselves!

But the real icing on the cake was the bonuses!

One could almost picture the backslapping, the golden bubbly swilling, the crowing and braying, the strutting and peacocking as The Masters of The Universe congratulated themselves—in sumptuous opulence that would have made even Emperor Nero blush—on yet another successful coup!

It was certainly business as usual and no further proof was needed than the lavish bonuses accorded to the very same individuals who had created the entire mess in the first place! But the banks misread the public’s apathy as an eternally morbid state of spinelessness!

Currently Goldman Sachs is being raked over the coals for their complicity in the whole debacle but their being singled-out is not so much a reflection of their part in the whole affair (though it appears to be considerable despite their whines of snotty innocence) but rather a backlash to their excessive flamboyance in a world that was already over-ripe with flamboyance!

There was only so much that the public could stomach. People were suffering, losing their homes, losing their way, while the greedy few who had pulled the strings lived it up and rubbed it in their faces!

Something had to give!

The funny thing about this post is that it’s supposed to be about SEO, ranking and conversions. I just read a very well written and illuminating article about the perils of pursuing index-ranking supremacy on Google at the cost of a great user experience and good conversion ratio.

But that will have to be in my next post because this one seems to have sprouted a life all of its own.

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Article on too big to fail written by Ba Kiwanuka