If you are  new to the world of keyword research you will probably be rather impressed by keyword terms that boast millions of listings on Google’s index. So without further ado let us not confine ourselves to the abstract and hypothetical here but rather let’s get down and dirty with specific keyword examples.

Okay let’s consider the keyword, make money blogging.

If you type in the keyword term make money blogging in the Google search box you will get in excess of 100,000,000 returned listings.

Wow, huh?

That’s right! Over 100 million websites (obviously including blogs) are indexed in Google’s database under the keyword term, make money blogging. Before I continue however there is a point I need to clarify.

The almighty deity of search otherwise known as Google has more than 700,000 servers variously dotted around the globe which hold the search giants data. What is of relevance here with respect to that vast number of servers is that anytime someone types in a search query on Google that query of theirs is going to be “arbitrarily” shunted to any one of those thousands of servers. In other words the exact same query (keyword) typed into the Google search engine from two different IP addresses will return slightly different results both in the number of listings as well as the positional arrangement of the various sites listed in the Google index.

Good. Now that’s out of the way let’s return to the example on hand. When I type in the keyword make money blogging in Google’s search box I get a result of 104 million listings for one IP address while I get 105 million for another IP address. If you were to type in make money blogging from your own computer (and thereby yet another different IP address) you would in all likelihood get different results which could be either slightly higher or lower than any of the two mentioned above.

Oh there’s one more aspect about listings on Google and that is they are dynamic not static. What I mean by that is that they change over time as sites come and go from the index; how exactly Google determines that number is known solely by them but it does explain why the listings fluctuate from month to month.

Mega Google Listings Don’t Equate Into Mega Daily Searches!

It would seem quite logical and rational to presume that a keyword like make money blogging that has such a large number of listings on Google would naturally have plenty of searches each and every day. Well if you assumed as much you would be wrong. The plain fact of the matter is that make money blogging has shockingly few searches every day; about four to five searches to be precise.
What is even more shocking is that this particular keyword has a very high difficulty level of 76% where 100% indicates the highest difficulty rating possible for any keyword.

Making matters worse is the fact that there are several sites on that Google Page One listing for the keyword make money blogging, all of which are striving for that pathetically small number of people (4 – 5) who type in the term daily. Put in perspective even if you are listed on Google Page One for the keyword make money blogging you’d be lucky to get a single visitor to your site a day!

To Be Continued

Article on keyword science written by Ba Kiwanuka