Okay right off the bat I’ll admit if you go walkabout across my blog you may well be inclined to surmise (and correctly so) that it most certainly is not well optimized, tweaked, super-tuned, or whatever phrase catches your fancy, from a search engine point of view or any other for that matter!
But be […]
15May2008 |
Ba Kiwanuka |
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Okay so you now know how to get traffic to your site…you also know how important it is to give your visitors quality information that solves their needs.
Put simply—you know how to presell your visitors!
So you are all set to make the sale…right?
Unfortunately no—not quite yet!
You see it often takes at least 7 points of […]
10May2008 |
Ba Kiwanuka |
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Old School Marketing: Interruptive Marketing
The old style of marketing is what we refer to as INTERRUPTIVE MARKETING. This type of marketing was so-called because it was much like an in-your-face one-way conversation that intruded on whatever activity you were engaged in.
Consider the classical example of interruptive marketing…TV Ads.
Who doesn’t hate TV Ads?
About 20 yrs […]
3May2008 |
Ba Kiwanuka |
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Once again last week I was temporarily booted out of the search engine indexes with the warning sticker that went along the lines “This site may harm your computer.”
This time instead of scream and rant against the system I opted for a more collected and calmer approach!
I soothed my inner beast of paranoia and told […]
29Apr2008 |
Ba Kiwanuka |
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Customer Trust Is Your Strongest Currency!
The most accomplished online and offline businesses are successful because of the high level of customer loyalty that they boast…which all boils down to reputation!
It’s well known that the majority of successful businesses make their profits from repeat sales not new sales. It is much easier to sell to […]
22Apr2008 |
Ba Kiwanuka |
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I have to admit that of late I have been rather self-indulgent in my blogging thinking of ME first before YOU my esteemed reader. Esteemed…does anyone use that word any more? Ummmm apparently so…Me? But back to where we were. As I was saying I have been a tad too self-indulgent whipping out posts that […]
17Apr2008 |
Ba Kiwanuka |
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Continued